Art and social engagement
Innovamagica
Illusionism and side thought as resources to explore creativity and innovation.
- Format
- Educational assistance
- Territory
- Copiapó
- Project
- Fundación Atacamagica
The experience
To change perspective to find new ideas.
Innovamagica was a Fundación Atacamagica project with Corfo's support under the Enterprise and Innovation Environment Support Programme. He brought together students and teachers in interventions that integrated illusionism, lateral thought and creative exercises to address perception, problem solving and innovation.
Luis Albornoz moved principles of magic - observation, construction of expectations and change of perspective - to a training device implemented at Copiapó.
Credits
Project team.
- Design and conduct
- Luis Albornoz
- Project
- Fundación Atacamagica
- Sicologists
- Adib Merlez
- Innovation Coach
- Alejandro Escudero and Luis Cabrera
Impact
More than 200 participants at Copiapó.
The project reached more than 200 participants. His proposal connected artistic experience and learning to invite students and teachers to look at problems known from other angles.
Artistic continuity
Related project.
Photo archive
Images of the project.




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